UPSTREAM 360
MARKETING TEAM
SOCIAL MEDIA, MARKETING
During my internship and through freelance work at Upstream 360, I created a variety of digital and social media marketing materials that remained true to the essence of the Upstream 360 brand but pushed to explore the limits of what the brand outlined in order to make fascinating and eye-catching designs.
SOCIAL POSTS
From stand-alone posts to full post carousels on Instagram, LinkedIn, and Facebook, I created designs to promote recent blog posts, company events, and regularly scheduled content to keep the company’s social media profiles alive. I used the existing brand to create energy and clarity in order to communicate the company’s core messaging of innovation, creativity and fascination.
BLOG THUMBNAILS
I crafted bi-monthly blog post thumbnails to visually capture the messaging for each blog post on topics from professional advice to company culture. I explored different brand applications, patterns, and styles in order to keep the image fresh and innovative.
